One of the most recent trends in public relations activities by sport teams, leagues, players associations, and college athletics is government relations. Government relations is another term for lobbying of state and federal officials.
Question 2. Question :
According to Neilsen/NetRatings, 78% of active home Web users connected to the Internet via broadband.
Question 3. Question :
Electronic ________________ sent via e-mail, as compared with printed versions, are generally less costly, easier to produce, more timely, and can include additional links to other Web-based information.
Question 4. Question :
An _________ is an interchange of information between two or more parties that has a specific purpose or goal.
integrated marketing communication
internal marketing communication
Question 5. Question :
In 1888, German physicist Heinrich Hertz published the results of an experiment proving that:
radio waves could cook food, which lead to the invention of the microwave oven.
radio waves could be generated, transmitted and detected.
radio waves could be color coded.
all of the above.
Question 6. Question :
The audio speaker was patented by Guglielmo Marconi in 1896?
Question 7. Question :
One of the most overlooked forms of communication is internal communications. Internal communications involve
the symbiosis of advertising, marketing, and public relations.
Question 8. Question :
A crisis team is a group of key individuals such as the president, general manager/athletic director, director of communications, director of marketing, director of finance, and legal counsel who are responsible for effectively managing a crisis.
Question 9. Question :
Which term describes a typical rights arrangement?
Rights and production deal
Rights only agreement
All describe a typical rights arrangement
Question 10. Question :
The first commercial radio broadcast was:
on January 1, 1900.
on November 11, 1918 announcing the end of World War I.
on November 2, 1920.
none of the above.
Question 11. Question :
In 1970, Monday Night Football debuted. It was a revolutionary concept because it was the first sports broadcast to:
have ex-players and broadcast journalists work together on-air.
package sports as entertainment.
have three announcers in the broadcast booth.
both B and C.
Question 12. Question :
Roone Arledge and Alvin “Pete” Rozelle dominated the growth of sport broadcasting in the 1960s and beyond.
Question 13. Question :
The sports audience is on average:
wealthier, better educated, and older than the typical audience.
poorer, less educated, and younger than the typical audience.
made up of 60-70% men.
both A and C.
Question 14. Question :
What percent of time spent on-line by consumers accounts for social media?
Points Received: 1 of 1
Question 15. Question :
The word “Internet” derives from inter-network.
Question 16. Question :
Broadcasters say that revenue sharing is advantageous to them because:
it frees them from financial burdens.
it forces teams and leagues to become active partners with a vested interest in marketing and promoting the game.
it allows them to share the risk of the venture.
all of the above.
Question 17. Question :
Blogging Guidelines in 2010 were set by which sport organization?
International Olympic Committee
Major League Baseball
Question 18. Question :
Effective employment of social media requires four important steps, which include:
strengths, weaknesses, opportunity, and threats.
plan, organize, lead, and evaluate.
find, listen, engage, and lead.
inform, assess, alter, and implement.
Question 19. Question :
Which NBA team led the way with podcasts?
New York Knicks
Question 20. Question :
A collection of links to other related blogs is a blogroll.