As a marketing consultant for a chain of hair salons, you have been asked to evaluate the kids’ market as a potential segment for the chain to target. Evaluate the kids’ segment against the four criteria for successful market segmentation.
Write a letter to the president of your bank suggesting ideas for increasing profits and enhancing customer service by improving segmentation and targeting strategies.
You are the marketing manager for a specialty retailer that sells customized handbags. Describe how the company could benefit from one-to-one marketing.
In the absence of company problems, is there any reason to develop a marketing decision support system?
Prepare a memo to your boss at JetBlue Airlines to outline why the organization needs a CI unit.