Brand: Florasis (covering China only!) Your content audit report must include the following items, What did the brand try

  

Brand: Florasis (covering China only!)

Your content audit report must include the following items,


“What did the brand try to do via various marketing communication in influencing its target consumers?” ~ a summary of your investigation, including visuals (screenshots) from various touch-points, and time frame (suggest choose recent month to focus);


“How you will rate the brand’s marketing content?” ~ provide an assessment of this brand’s content, using tools learned from the class;


“How the brand can do better” – propose an improvement plan


You’re expected to reflect key learning from the Campaign I course, i.e. Brand Communication Strategic Triangle, Content Planning Path-to-Purchase Journey, Content Marketing Matrix.


  

Leave a Comment

Your email address will not be published.