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Choose a Consumer Goods company (that makes products that you and I buy) that you believe is successfully practicing differentiated targeting as their segmentation strategy. You CANNOT use either General Motors or Frito-Lay as they are used as examples in your textbook. Identify/Explain the level of involvement most likely used in the decision to purchase this product as well as any relevant situational influences on the consumer that could arise in the purchase of this product. Finally, explain the base/bases of segmentation used for each segment and how the strategy is effectively implemented through the 4P’s for each targeted segment

Make sure that you understand each term before you try to illustrate it.


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